Corporate-Level Strategy

Patagonia tends to operate more on the side of a single business organization than a diversified business when it comes to their corporate-level strategy. Rather than managing operations in multiple businesses, Patagonia prefers to stick to the outdoor apparel/adventure gear industry. The diversification Patagonia displays is limited to their product line and numerous environmental initiatives the company is involved in.

An example of Patagonia's diversification can be seen with their Textile Exchange program, which brings together product brands, retailers, farmers, and key stakeholders to learn about the social and environmental benefits of environmentally conscious textiles. Patagonia was a founding member of this nonprofit group in 2002, which aims at driving global sales of organic cotton apparel and home textile products. Patagonia has also partnered up with other outdoor clothing companies such as REI, The North Face, and Kelty to create The Conservation Alliance, a group concerned with involvement in environmental affairs.

Although Patagonia leans more on the side of a single business organization, one can still see aspects of a diversified business on their website. Not only can you shop for clothes and gear online, but you can also listen to specific Patagonia music and watch live videos of world travels through an online video gallery. There is also an online blog where employees, friends, and customers can share their discoveries and insights with one another.