Patagonia serves its customers internationally by offering online international orders. In order to place on order online, all you have to do is visit Patagonia's country of origin page and select your country and language from the options provided. There is also a store locator page online that allows customers to see where various Patagonia stores and dealers are located. Besides the United States, Patagonia serves international customers from countries including Canada, Japan, Europe, Italy, Chile, and Argentina.
When making the decision to expand internationally, it is apparent that Patagonia would stick to their strategic focus of differentiation. Out of the four different types of international strategies, Patagonia utilizes the multidomestic strategy when dealing with business on a global scale. Patagonia would employ this strategy more so than the others because there is a low pressure to lower costs and a high pressure for local adaptation with their international products.
Because Patagonia adopts a multidomestic strategy, they must alter and adapt their products to local needs and tastes. This might include insulating their jackets with a different material to adjust to the climates of different regions, or even adapting apparel colors to the various local tastes. Since Patagonia would still target the same clientele market, there wouldn't need to be a high emphasis on lowering the cost of their products.
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